About Me

Donna Richardson

Travel Journalist, Travel PR

About

Donna is a mum who loves to travel. Her articles have appeared in Wanderlust, Beau Monde Traveler, Ski Luxe Magazine, Luxury Lifestyle Magazine (LLM) and many more. Donna has a great passion for discovering new places and meeting people.

Donna has handled the PR accounts of several hotel clients and introduced journalists to the islands including being involved in the press launch of a luxury hotel in Turkey, featuring appearances with Olympic stars. Additionally, Donna handles the publicity for a celebrity historian and a personal fitness client. The historian is based in Rome and handles celebrity tour guides for the likes of Tom Cruise, Russell Crowe and Bill Gates. Donna went on a fitness retreat to  Lake Garda for the launch of a celebrity-backed clothing brand and many famous athletes attended too.

As you can see no day is the same. Donna can handle constantly changing workloads. This includes but is not limited to, drafting press releases, speeches, and senior management Q&As, strategising to create bold and exciting PR plans, dealing with client crisis communications and producing engaging and concise newsletter content.

Donna has a strong background in agency PR and has been faced with conflicting deadlines, juggling planned communications (e.g. press releases) with ad-hoc crisis support, meaning he is well-versed in prioritising her workload and managing deadlines. She also worked with influencers including celebrities.

As a self-starter who can think quickly and be proactive, Donna has a can-do attitude and is a quick learner. Donna has worked as an aviation journalist for Jane’s Defence and as the editor of an aviation magazine. She has worked with and has contacted, major airlines, hotels, and OTAs, creating leading PR plans, driving record-breaking coverage and analysing industry data. Donna has also had the opportunity to support the rollout of new onboard products/routes. Despite being in the early stages of his career, Donna has a wealth of experience delivering high-quality work at short notice deadlines.

Donna has strong ‘communication skills, by forging strong relationships with both clients and journalists. Donna recognises the importance of taking time to build bonds with colleagues and members of the media and is often attending industry events and lunches, to make sure these pillars are met.

Donna loves networking and finds it easy to develop relationships with journalists having been there herself. Donna enjoys writing articles and press releases. She has hosted press trips for a group of journalists and enjoyed the challenge including working with the tourism board and partners.

Skiing

Tropical and Caribbean

Travel and adventure 

PR

wRITING

MALDIVES

EUROPE

CARIBBEAN




Get in touch

Donna is always available for collaborations. If you want to chat about journalism or PR, don’t hesitate in reaching out.

Writing

BEAU MONDE TRAVELER

WANDERLUST

SKI LUXE MAGAZINE

LUXURY LIFESTYLE MAGAZINE